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Ubisoft has joined to Blockchain Game Alliance

Ubisoft joined in Blockchain Game Alliance

The French company Ubisoft, one of the largest representatives of the gaming industry, became a member of a new consortium called the Blockchain Game Alliance.

On the Blockchain Game Summit that was held recently in the French city of Lyon, representatives of the consortium declared its intention to develop common standards and practices for integrating blockchain technology in video games. Besides Ubisoft, the consortium also includes startups that use the blockchain for their projects — ConsenSys, Alto, Enjin, Gimli, Fig, Ultra and EverdreamSoft.

Nicolas Gilot, Chief Executive Officer of Ultra, said:

"The group is focusing on boosting stakeholders with the development of common blockchain standards. The Blockchain Game Alliance supports the idea of universal standard in the blockchain gaming space, which will help create a compatible and transparent ecosystem. She, in turn, will benefit stakeholders by furthering innovation and ensuring economic viability".

Ubisoft has already been researching blockchain technology over recent months. In February, the company said it found out possible ways of using technologies in their Strategic Innovation lab. Recently, the company released the game Hashcraft (another analogue of the popular game Minecraft) in which players can create quests and challenges. Data about these events are stored in the public blockchain.

In an interview with VentureBeat, Ubisoft's initiative associate manager, Anne Puck, said that at the moment the company sees the need to study everything related to blockchain. With this technology Ubisoft hopes to reduce the level of "toxicity" in the gaming community, while still adhering to EU privacy laws.


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