American global telecommunications conglomerate Comcast aims to make its blockchain initiative Blockgraph commercially available in the next year.
In a press release said:
"Comcast is currently working with NBCUniversal to test Blockgraph’s capabilities with plans of incorporating it into its addressable offering in early of 2019".
Comcast is a global media company, founded in 2001. It provides cable television services, Internet and telecommunications. Comcast is the largest broadcasting company in the United States and the second largest in the world in terms of revenue. The consolidated profit of the company for the third quarter of 2018 amounted to 22.1 billion.
According to representatives of Comcast, the Cable Advertising division responsible for the emergence of blockchain-platform Blockgraph, which is designed to protect personal data and exchange of information. In addition to Comcast on this project are also such representatives of the telecommunications industry, as Viacom, the Spectrum of Reach and others.
It is assumed that Blockgraph will provide the TV industry, "layers of identity" with which media companies will be able to give each other non-identifiable data about the audience. P2P platform is designed to increase the effectiveness of TV advertising and marketing.
David Kline, President of Spectrum Reach, said:
"We need to make the transfer of consumers' personal data between the media companies was carried out in full confidentiality. Blockgraph technology offers increased safety and protection of such data. All the players within the TV ecosystem to directly share insights derived from anonymous sources and news aggregators".
In addition to its own products, Comcast also is engaged in third-party blockchain projects. For example, in March this year, the company helped the blockchain startup Blockdaemon to attract investments in the amount of three millions of dollars.