One of the world's most popular football clubs launches its own crypto token, designed to establish a direct connection with fans.
Italian football club "Juventus" is preparing the launch of Official Juventus Fan Token in association with Socios.com platform. Press release says that originally token will be distributed via the Fan Token Offering (FTO).
Juventus has the largest fan base among the other football clubs and can boast a constant presence in social media. Using crypto token, team plans to expand its audience and provide fans outside of Europe with more direct experience of interaction with club.
Token, which will be available on the platform of Socios.com, intends to enable fans to vote for different proposals of the club using a mobile app, which is to appear in the near future. According to representatives of Juventus, this approach will establish emotional bond between club and its fans.
The structure of fan tokens offering is almost unknown at the moment, except that it resembles ICO. Nevertheless, the launch time is scheduled for the first quarter of 2019.
Giorgio Ricci, head of the department on international contacts and corporate income of Juventus, said:
"Club is always very careful and proactive on the approach to innovations and new technologies. Due to cooperation with Socios.com we will be able to offer our fans around the world the most advanced way to communicate with their beloved football club".
This statement was released with regard to growing popularity of the blockchain among the various football clubs, which recognized this technology as the way of communication with their fan clubs.
For example, just two weeks ago the French football team "Paris Saint-Germain" announced the release of its own crypto currency. It is noteworthy, that Socios.com is directly related to this project. Recently one of the platform members said, that Socios.com planned to conclude agreements with other football clubs, the total number of which may be about 50.
CEO and founder of the platform said:
"We want to build the world's largest football community and trading platform for football fans, thus having demonstrated reliability of the blockchain technology and crypto currencies in modern mainstream".