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Forbes will publish its own content in the blockchain platform

Forbes will publish its own content in the blockchain

The Forbes company, which produces the eponymous weekly news magazine and manages the web portal is moving its content to a the Civil platform, which is based on the technology of the distributed ledger. This was announced by Matt Coolidge, one of the founders of the Civil.

According to the agreement on partnership relations, through the platform Forbes will begin to create an archive of existing content, and will also experiment on new ways to attract readers.

Salah Zalatimo, Forbes senior vice president of product and technology, said that the company constantly focuses on experimentation and implementation to engage the audience and going forward the journalism industry.

Zalatimo added:

"Forbes and Civil passionately believe in the mission of journalism. Together, we will be able to provide the audience with an unprecedented level of transparency in our content. In addition, we will be able to give our authors greater freedom of action and to identify new revenue channels".

The experiment will begin in 2019, when Forbes starts publishing metadata of some of the articles on the blockchain platform. If all goes well for both companies, Forbes will continue to publish the metadata of their content on the platform Civil, said in a press release. Essentially, Forbes will be storing proof of an article's existence on the blockchain.

The authors and editors of Forbes will use the tools integrated into the content management system (CMS) to interact with the blockchain platform. This will help them to optimize the process of adding metadata such as author names and source information, to the company's platform.

Media company Axios says that in the near future Forbes can use smart contracts that authors will use to transmit materials to Forbes, Civil, blogging platform Medium and other resources via the content management system.


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